Ask The Google App

There are so many fascinating stories hidden in our everyday life, and all you need to uncover them is to ask the right question. With the new Google App, you can ask any question on the go using Voice Search. In order to spark people’s curiosity and get them asking Google questions of their own, we posed contextually-relevant questions in all kinds of places.

Featured in Fast Co's Most Innovative Companies: "Most notably, 72andSunny’s work for Google shows off what the agency can do when unleashed. Its "Ask the Google App" campaign—in which frequently asked questions are woven into New York City landmarks such as Top of the Rock and Brooklyn Bowl—displayed Google’s utility in a real-world context."

#1 in Adweek's Brilliant Outdoor Ads That Rocked the Real World: "It was truly inspired work, and it was great to see a giant company like Google doing such joyfully detailed advertising work on the ground."

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Webby Awards
Best Integrated Campaign x1
Honoree x2

NYC OOH

"How many colors are there in 8-bit?" Barcade — "How many colors are there in 8-bit?"
**Barcade**

"How many holes can a bowling ball have?" Brooklyn Bowl — "How many holes can a bowling ball have?"
**Brooklyn Bowl**

"What is Katz's Deli slogan?" Katz's Deli — "What is Katz's Deli slogan?"
**Katz's Deli**

"Who is the fastest drummer in the world?" Piano Bar — "Who is the fastest drummer in the world?"
**Piano Bar**

"What is a kill screen?" Barcade — "What is a kill screen?"
**Barcade**

"How many taxis are there in New York?" 350 Yellow Cabs in Manhattan — "How many taxis are there in New York?"
**350 Yellow Cabs in Manhattan**

"Where do flea markets get their names?"Brooklyn Flea Market — "Where do flea markets get their names?"
**Brooklyn Flea Market**

"How far can the human eye see?"Top of the Rock Observation Deck — "How far can the human eye see?"
**Top of the Rock Observation Deck**

"When was the first lollipop made?"Papabubble — "When was the first lollipop made?"
**Papabubble**

"What's the history of the cappuccino?"Caffe Reggio — "What's the history of the cappuccino?"
**Caffe Reggio**

"What did the first skateboard look like?"Shut Skates — "What did the first skateboard look like?"
**Shut Skates**

"When was the first comic book published?"Forbidden Planet Comics — "When was the first comic book published?"
**Forbidden Planet Comics**

"Show me pictures of Cafe Wha in the 60's"Cafe Wha — "Show me pictures of Cafe Wha in the 60's"
**Cafe Wha**

"What's the difference between liquor and liqueur?"Death & Co. — "What's the difference between liquor and liqueur?"
**Death & Co.**

"Play The Freewheelin' Bob Dylan"Record Runner — "Play The Freewheelin' Bob Dylan"
**Record Runner**

"What is the foam in beer?"McSorley's Old Ale House — "What is the foam in beer?"
**McSorley's Old Ale House**

"How many seats are in Madison Square Garden?"Madison Square Garden — "How many seats are in Madison Square Garden?"
**Madison Square Garden**

"Why is sea water salty?"Pier 39 — "Why is sea water salty?"
**Pier 39**

"When was New York the capital of the US?"Heartland Brewery — "When was New York the capital of the US?"
**Heartland Brewery**

"Why is a sundae called a sundae?"Ice Cream Food Truck — "Why is a sundae called a sundae?"
**Ice Cream Food Truck**

"What's a stool pigeon?"Museum of the American Gangster — "What's a stool pigeon?"
**Museum of the American Gangster**

Social Media / Digital

While in OOH we spent a lot of time figuring out the right place for a question, on social we wanted to pose questions at the right moment.

We used our social media platforms to create queries that were related to current cultural events or topical subjects.

Print

Using print in relevant magazines, we posed a string of questions to tell a stories about food, travel and fashion.

Real Time Banners

(New York Times / Washington Post)

During the launch we created a live banner "war room" in the New York Times and Washington Post. Queries in the banner were written in real time to coincide with current headlines and breaking news.