Blood Relations

Could you hurt someone who has your blood running through their veins? After 60 years of violence and bloodshed between Israelis and Palestinians, we sought after a different approach to disrupt the cycle of hatred and revenge, and bring people from both sides closer together.

On September 14th (World Peace Day) the Blood Relations project was launched. We brought together bereaved Israeli and Palestinian families to donate blood, that could then be shared with those on opposite sides to save lives.

Roles: Creative lead, writer, PR, assistant editor